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Bonus: The idea for Billy Porter to sport a Christian Siriano gowna 2019 Oscars viral momentcame from 42West, which reps the designer.

Its been a rollercoaster year for the industry, in the best possible way.

Fearlessly creative campaigns are pushing brands out of their comfort zones and into the cultural consciousness.

Agencies keep behaving more like news services, creating content that gets a life beyond marketing.

PR firmsthough few still call themselves thathave become critical partners as brands navigate a world where social media seems to move faster than real-time.

Peter Finn and his global crew should crank it up and have a twirl.

The eight-year-old firm just had its best year, with stratospheric growth in financial services (100), health (40) and digital (60).

Though NYCs the mothership, nonstop acquisitionsin Hong Kong, London, Shanghai, Boston and NYCadded boots on the ground.

The work has followed, with category-dominating campaigns in travel (British Airways, Crystal Cruises, Turkey, KLM), artsculture (Netflix, the Guggenheim, Qatar Museum, Museum of Natural History, the Getty), tech (Logitech, 2KGames, Brother, TiVo), health (GSK, St.

Judes Childrens Research Hospital, Blue Cross Blue Shield of Michigan) and God knows what else.

For firing on all cylinders, across categories, wherever it plants a flag, Finn Partners is our agency of the year.

Last years 1 agency grew every possible way in 2019, from headcount (182, up from 144 last year) and revenue to space (it now occupies 24,500-square-feet in NYC) and service offerings.

Same with clientsit ruled in politics, real estate, arts, and tech.

Bonus: Berlin Rosen launched a full-service advertising operation in 2019.

Behind it was Alison Brod, whose indefatigable crew worked with Popeyes terrifyingly adept social media team to generate more than 10 billionwith a Bmedia impressions.

An October sneak-peek tasting lured scores of media types, including Gayle King, to Brod HQ.

And this months insane Popeyes Christmas sweater was their brainchild, too.

Somehow, Brod also found time for game-changing campaigns like Krafts Kraft Now, Pay Later, Philadelphia Cream Cheeses Bagelgate and Burger Kings Whopper Detourthe latter snared four 2019 Cannes Lions for Brod.

Along the way, the agency won clients like Bed Bath Beyond, Hush Puppies and Volvic water; expanded its long-standing Walmart relationship; and launched a smokin cannabis division, with CBD clients like Acreage, WLDKAT and Rodial.

In a banner year, 42West repped 60 movies; they included the years two most inescapable films, Martin Scorseses The Irishman and Fred Rogers pic A Beautiful Day in the Neighborhood.

Of 120 possible nominations at the 2019 Oscars, 42West handled client campaigns for 47.

West was hired to tout Schitts Creek; Emmy noms followed, possibly not by coincidence.

Docu clients included ubiquitous Wheres My Roy Cohn and David Crosbys bio Remember My Name.

The Hollywood Commission on Eliminating Sexual Harassment and Advancing Equality, led by Anita Hill, tapped 42West for its PR, a huge assignment.

Big-deal hires this year included Lionsgates Jodie Magid Oriol.

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